Responsibility
ELLIE GRACE strives to create ethical and sustainable fashion that aims to empower women, foster community, and build a better world
That being said, we know we’re not perfect. But with each new design and business decision we make, we are working towards achieving this goal.
Our Approach
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Ethical
We care about people. We are committed to welcoming and uplifting people - among our team, customers, and greater community. Our character and impact on the world is of utmost importance.
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Sustainable
We care about our planet. We aim to make pieces that are made to last in your wardrobes, season after season. We produce in small batches, minimize waste, and recycle as much as possible.
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Slow Fashion
Slow fashion is the opposite of fast fashion. It involves awareness and an approach to fashion that considers the processes and resources required to make it. It advocates for intentional consumption and buying higher-quality garments that are made to last.
To Keep in Mind…
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To Keep in Mind… *
“1.2 million tons of textile waste is produced every year.”
— Earth.org
“The equivalent of one garbage truck full of clothes is burned or dumped in a landfill every second.”
“Fashion accounts for 20 to 35% of all the microplastic that flows into the ocean.”
— McKinsey
— Ellen MacArthur Foundation
“While people bought 60% more garments in 2014 than in 2000, they only kept the clothes for half as long.”
— McKinsey
To Consider
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“While people bought 60% more garments in 2014 than in 2000, they only kept the clothes for half as long”
Consider your purchases. Ask yourself, do I see myself wearing this longer than just a few months or one season? Can I wear this even as my body changes during different stages of my life?
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On average, a garment is only worn 7 to 10 times before being discarded.
The average US consumer throws away 81.5lbs of clothes every year.
We encourage you to wear your ELLIE GRACE pieces again, and again, and again. Layer them through the seasons, and get creative with various outfit combinations.
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“500,000 tons of microfibers are released into the ocean each year from washing clothes — the equivalent of 50 billion plastic bottles”
Cherish and take care of your clothing. Hand wash your items to increase longevity and reduce the amount of microfibers that enter our oceans.
https://www.ellenmacarthurfoundation.org/a-new-textiles-economy
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“2.6 million tonnes of returned clothes ended up in landfills in 2020 in the US alone”
When your ELLIE GRACE piece has reached the end of its time in your closet, we encourage you to donate or resell it to give it another life.